Our Brand Story
Our legacy lies in our root strengths; vibrant colours, design aesthetics that mirror our emotions, fashion that is ever evolving, and an unforgettable retail experience. Since its inception, Khaadi has been making it possible for women to dress in an inspiring, vibrant, affordable way – whilst celebrating their uniqueness with every style, stitch and weave. We recognize the confidence she has in her own individuality by making it possible for her express everything she is. Khaadi believes that culture, values, mindsets are in a constant state of evolution, and we strive to keep transforming with it.
Our Brand Asset Transformation
Our new logo is reflective of our CEO, Shamoon Sultan’s vision of growth and expansion. It is to position Khaadi as the leading brand in Pakistan with a global footprint. Two decades ago, we started off by catering to a different customer, now our customer has a new mind set and we need to be relevant. There’s a new generation of clientele that is looking towards our brand and they are more confident, expressive, and empowered in the way they are thinking.